Our Story
A history we're proud of — built on the belief that consulting could be done differently.
The Founding
New Link Consulting was founded in 2011 because we, as industry practitioners, could see how a consultancy run differently to a conventional methodology-led business could provide the market with a genuinely greater value proposition. We seek out opportunities others don't see and build our business around that — relentlessly driving to achieve those opportunities for the benefit of our clients.
The complexity of transformation has only grown since then. Regulation, data, digitisation and operations no longer sit in separate work streams — they collide. We were built to navigate exactly this. Our consultants combine deep financial services expertise with hands-on delivery experience, enabling us to move quickly from problem definition to practical implementation.
What Drives Us
Client Focused
Everything we do is built around delivering real value for our clients in a way that works for them, not simply delivering to a methodology.
Deep Industry Knowledge
Most of our consultants have worked within the types of institutions they now advise. We understand how they work and the pressures from the inside.
Integrity
We give honest counsel, even when it's not what clients want to hear. Trusted long-term relationships matter more than short-term wins.
High-Quality Delivery
We set exceptional performance standards, consistently meeting the rigorous demands of complex financial services environments.
Drive to Deliver
From planning to embedded implementation. We ensure change initiatives succeed by focusing on practical, lasting adoption.
Entrepreneurial Spirit
We seek opportunities others don't see and adapt quickly when the landscape shifts.
Read our Case Studies
Investing In Our People
Investment in people is central to the New Link Consulting model.
Our Business Analyst Kinetics Programme (BAK) supports early-career consultants in building strong foundations in financial services, consulting delivery and regulatory frameworks — combining relevant training modules, practical project experience and mentoring from senior consultants.
Every engagement is also overseen by a highly experienced engagement lead — a senior practitioner who brings deep experience across financial services transformation, provides strategic guidance and delivery oversight, manages stakeholder relationships and ensures quality throughout the engagement life cycle.
